Esports World Cup Extends Secretlab Partnership Through 2026

The Esports World Cup Foundation (EWCF) has announced the renewal of its partnership with gaming chair manufacturer, Secretlab, extending the collaboration through 2026. The financial details of this agreement have not been disclosed. Secretlab has been appointed as the official gaming chair partner for the Esports World Cup, introducing the custom TITAN Evo Esports World Cup 2025 Edition chair for use by competitors during the tournament.

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This strategic alliance signifies Secretlab’s commitment to enhancing the competitive environment for esports athletes, enabling them to perform optimally. As the seven-week Esports World Cup is set to commence in early July, the EWCF is expected to unveil additional partnerships for the 2025 event, fostering a dynamic and engaging tournament experience.

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The Esports World Cup, scheduled from July 7 to August 24 in Riyadh, Saudi Arabia, offers a substantial prize pool exceeding $70 million USD across 24 games and 25 tournaments. Alongside this prestigious competition, the EWCF has revealed plans for the New Global Sport Conference (NGSC2025) on August 23-24 at the Four Seasons Hotel in Riyadh. This conference, organized by EWCF and supported by the Saudi Arabian government’s Public Investment Fund, aims to further elevate the stature of esports on a global scale.

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James Fudge, a veteran in esports and gaming journalism with a career spanning over two decades, has been instrumental in shaping esports media. Starting his journey in 1997 at Game-Wire / Avault, Fudge has evolved into a respected figure in the industry. His recent roles as Senior Editor Esports at Sports Business Journal and The Esports Observer have solidified his expertise in the esports business landscape.

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