The Esports World Cup Foundation has entered a significant partnership with Amazon Ads, spanning three years and aimed at enhancing the Esports World Cup event in Riyadh. This collaboration is set to extend the tournament’s global reach, targeting key markets such as the US, Europe, Brazil, and beyond.
Through this strategic alliance, the Esports World Cup Foundation and Amazon Ads plan to offer fans an immersive experience, leveraging platforms like Twitch livestreams, a Prime Video docuseries, Alexa voice integrations, and engaging storytelling powered by Wondery.
Building on their successful 2024 venture, which introduced the Esports World Cup Hub on Amazon.sa and Amazon.ae, the partnership will also enable brands to connect with the vast esports audience using Amazon’s robust advertising tools.
Set to unfold in Riyadh from July 7th to August 24th, 2025, the Esports World Cup is poised to host 2,000 players representing 200 clubs from over 100 nations, all vying for a substantial grand prize exceeding $70 million.
Mike McCabe, the Chief Operating Officer of the Esports World Cup Foundation, highlighted the transformative impact of esports on entertainment consumption patterns, emphasizing its constant accessibility and strong social connectivity. McCabe expressed enthusiasm about the collaboration with Amazon, emphasizing the integration of esports into the daily digital experiences of millions worldwide.
Rayan Karaky, the Managing Director of EMEA & Southeast Asia at Amazon Ads, echoed this sentiment, expressing excitement about the ongoing partnership with the EWCF and its role in shaping the global esports landscape. Karaky emphasized the intention to deliver immersive fan experiences across various platforms, driving value for brands and showcasing world-class esports content to a global audience.
This initiative not only underscores the growing significance of esports but also aligns with Saudi Arabia’s ambition to establish itself as a prominent hub for esports, in line with Vision 2030’s aspirations to lead in digital entertainment and technology.
As the esports industry continues to expand, such partnerships between key players like the Esports World Cup Foundation and Amazon Ads pave the way for innovative experiences and broader audience engagement. The integration of esports into mainstream digital platforms signifies a significant shift in how entertainment is consumed and enjoyed in the modern era.
With the upcoming Esports World Cup poised to captivate audiences globally, the collaboration between EWCF and Amazon Ads stands as a testament to the evolving landscape of competitive gaming and the immense potential for brands to connect with a diverse and engaged esports community.
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