YouTube has recently announced stricter measures to crack down on gambling-related content on its platform, aimed at safeguarding its audience, especially younger viewers, from potentially harmful materials. Starting March 19, YouTube will no longer allow content that promotes unlicensed or unapproved gambling websites, which have not undergone scrutiny by YouTube or its parent company Google, or fail to adhere to local regulations.
This decision comes in response to the proliferation of gambling content on YouTube, including platforms of questionable legitimacy. The platform will prohibit the use of links, images, text, or logos that lead users to these unapproved sites. This move expands on YouTube’s existing policies regarding links to external sites that violate its guidelines, with potential consequences for content creators who breach the new regulations, such as demonetization of their channel or removal of videos.
In a statement to CNN, YouTube’s spokesperson, Boot Bullwinkle, emphasized the platform’s reinforced policies against directing viewers to unauthorized gambling websites or applications. Additionally, YouTube will implement age restrictions on content that promotes online casinos. Google, as YouTube’s parent company, is also enhancing its oversight of gambling-related content, with planned modifications to its Gambling and Games advertising policy in April.
The urgency to address links to unlicensed gambling sites has heightened as more states legalize online sports betting. Regulatory bodies are prioritizing responsible gaming practices to ensure that licensed betting operators promote safe gambling habits among customers. YouTube’s proactive stance aligns with this objective, signaling its refusal to facilitate access to unlicensed gambling sites in regions where online wagering is prohibited. The platform is also wary of content that makes misleading claims of ‘guaranteed’ gambling returns.
Videos instructing viewers on how to secure ‘guaranteed’ profits from online sports betting have gained significant popularity, raising concerns at YouTube. The platform’s latest measures aim to maintain a safe and accountable environment by discouraging content that promotes unrealistic gambling outcomes. By taking these steps, YouTube is reinforcing its commitment to responsible content dissemination and user safety.