ToonieBet, an online casino catering to players across Ontario, has recently forged a strategic partnership with the NHL’s Ottawa Senators, solidifying its position as the team’s official online casino partner. This collaboration, unveiled in April 2024, is a significant move for ToonieBet, a subsidiary of Soft2Bet, a prominent iGaming company offering casino and sports betting solutions to a global clientele, including Ontario.
Oksana Tsyhankova, Soft2Bet’s Chief Marketing Officer, emphasized the milestone achieved by partnering ToonieBet with the Ottawa Senators, underscoring the brand’s success in delivering tailored and engaging experiences to Canadian players. The partnership aims to enhance fan engagement by offering opportunities to win Senators merchandise and tickets through in-arena branding, regional broadcasts, and digital promotions.
As part of the collaboration, ToonieBet’s branding will be prominently featured during Senators’ games at the Canadian Tire Centre, including digital inventory on the NHL website, social media contests, in-arena rink board signage, and broadcast branding for both home and away games. The partnership signifies a shared commitment between ToonieBet and the Senators to provide fans with exceptional and trustworthy experiences, fostering new and innovative ways to engage the team’s dedicated fanbase.
Soft2Bet, renowned for its Motivational Engineering Gaming Application (MEGA) that enhances player retention and engagement, extends its online casino platform through ToonieBet to Ottawa and beyond in Ontario. The Senators, based at the Canadian Tire Centre in Kanata, have a rich history since the arena’s opening in 1996, formerly known as The Palladium, with a seating capacity of 19,344 including standing room.
Commenting on the partnership, Martin Ballard, VP Corporate Partnerships for the Ottawa Senators, expressed enthusiasm about collaborating with ToonieBet, aligning with a brand that shares their dedication to delivering memorable experiences to fans. The joint efforts aim to create lasting connections and innovative engagements with the Senators’ passionate supporters.
Jose Del Pozo, an iGaming analyst with extensive industry experience, has been a prominent figure in the casino and betting sector for over a decade. His insights and perspectives on the iGaming market have been featured on various platforms, including Pokerlistings, Casinobee, and Betpack, contributing valuable commentary on the industry’s future trajectory.
In other news, Michigan authorities have taken action against 13 offshore gambling sites, underlining the ongoing regulatory efforts in the gambling industry. PrizePicks has also renewed its partnership with the Atlanta Braves in a multi-year agreement, showcasing the enduring ties between sports and gambling entities.
Furthermore, Wind Creek Chicago Southland is set to unveil a new hotel and spa on April 11, expanding its offerings to patrons seeking a comprehensive entertainment experience. Country music sensation Shaboozey is slated to headline the FanDuel Kentucky Derby Party, adding a touch of star power to the upcoming event.
As the iGaming landscape continues to evolve, partnerships like the one between ToonieBet and the Ottawa Senators exemplify the synergies between sports and online gaming, offering fans unique and immersive experiences that bridge the worlds of entertainment and competition.