Nhow Hotels has introduced an esports Gaming Studio at its Berlin property, expanding its offerings for professional gamers and enthusiasts. This move follows the establishment of two gaming rooms at the same location in 2024, reflecting the brand’s commitment to catering to the growing esports community.
The newly unveiled Gaming Studio covers an area of 71 square meters and is tailored for streamers, content creators, esports teams, and agencies. Its neon design theme aims to create an immersive gaming atmosphere, enhancing the overall gaming experience for visitors.
Equipped with five gaming stations for players, a coach station, and a creative desk accommodating up to six individuals, the studio is designed to support intensive training sessions, boot camps, and team meetings. It boasts high-speed internet connectivity and premium gaming equipment, including ergonomic chairs and specialized gaming desks for extended gaming sessions.
Christian Friedrich, the senior commercial director of Minor Hotels Europe & Americas, emphasizes the brand’s vision to position their hotels as the preferred choice for streamers, content creators, and professional esports teams. By mid-2026, Nhow Hotels aims to equip all its properties in Northern Europe with dedicated gaming facilities, catering to the increasing demand for esports amenities.
Collaborating with Terra Gaming and SK Gaming, Nhow Hotels has developed three primary gaming products, including gaming rooms, the gaming studio, and gaming suitcases. This strategic partnership aims to enhance the gaming experience for guests and provide top-notch facilities for esports enthusiasts.
Alexander Müller, the CEO of SK Gaming, praises Nhow Berlin for becoming a key destination for streamers, content creators, and esports professionals. The introduction of the Gaming Studio offers teams an ideal environment to prepare for tournaments, promoting innovation and enhancing opportunities for teams across different skill levels.
Furthermore, the focus on younger, tech-savvy demographics seeking unique gaming experiences and premium gaming environments is evident in the initiatives of Qatar Airways. The airline recently made headlines by hosting the world’s first in-flight esports tournament using Starlink technology, transforming a commercial flight into a competitive gaming arena.
The evolving landscape of esports and the integration of gaming experiences into various industries highlight the growing significance of catering to the gaming community. Nhow Hotels’ strategic approach to providing cutting-edge gaming facilities reflects the broader trend of incorporating esports amenities to meet the demands of a digitally savvy audience.
As the gaming industry continues to expand, the collaboration between hospitality brands and esports organizations underscores the mutual benefits of offering specialized gaming spaces and services. The integration of esports facilities not only enhances the overall guest experience but also positions hotels as innovative hubs for gaming enthusiasts and professionals alike.
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