NetEase Games’ Naraka: Bladepoint has been selected as the inaugural game title for the upcoming Esports World Cup Festival tournament program, a significant development in the competitive gaming landscape. This action battle royale game, described as a free-to-play wuxia title, has garnered attention for its engaging gameplay and unique features. Developed by 24 Entertainment and published by NetEase Games, Naraka: Bladepoint is set to take center stage in the esports arena.
The announcement of Naraka: Bladepoint’s participation in the Esports World Cup Festival comes as a strategic move by both 24 Entertainment and NetEase Games to expand the global reach of the game. The Mid-Season Championship for Naraka: Bladepoint, scheduled to be held during the EWC Festival 2025, will feature solo and trio competitions with substantial prize pools of $150,000 USD and $350,000, respectively. This initiative underscores the commitment of the game developers to provide a top-tier competitive experience for players worldwide.
With a flourishing esports scene in China since its launch in 2021, Naraka: Bladepoint has established itself as a prominent player in the competitive gaming space. The game’s annual prize pool for solos and trios competitions amounts to an impressive $1.5 million, showcasing the growing popularity and competitive nature of the title. Over the past three years, Naraka: Bladepoint has continued to captivate audiences and players alike with its dynamic gameplay and intense battles.
The Esports World Cup Festival, a celebration of gaming, entertainment, and esports culture, offers a diverse array of activities including esports tournaments, live music performances, retro arcades, anime cafes, cosplay shows, and creator studios. This immersive experience aims to engage fans and enthusiasts across different aspects of gaming and entertainment, creating a vibrant and inclusive environment for all attendees.

Supported by the Saudi Arabian government’s sovereign wealth fund, the Public Investment Fund, the Esports World Cup is organized by the Savvy Games Group subsidiary ESL FACEIT Group. While the event has garnered attention for its contributions to the esports industry, it has also faced criticism for its association with “sports washing,” a practice aimed at diverting attention from human rights issues through sports and entertainment. International watchdog groups like Amnesty International and Human Rights Watch have raised concerns about the event’s alignment with governmental agendas.
The inclusion of Naraka: Bladepoint in the Esports World Cup Festival marks a significant milestone for the game and the esports community at large. As the gaming industry continues to evolve and expand, partnerships and collaborations between developers, organizers, and governing bodies play a crucial role in shaping the future of competitive gaming. With a focus on innovation, inclusivity, and player engagement, events like the EWC Festival provide a platform for gamers to showcase their skills and passion for gaming on a global stage.
James Fudge, a seasoned veteran in esports and gaming journalism, has been at the forefront of industry developments for over two decades. His contributions to media outlets and publications have helped shape the narrative around esports and gaming, establishing him as a respected figure in the field. Through his insights and expertise, Fudge continues to drive conversations and initiatives that elevate the esports landscape and empower stakeholders within the industry.
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