South Carolina Education Lottery is set to embrace Scientific Games’ SCiQ retail technology, marking a significant milestone in the lottery industry. Scientific Games, a global leader in lottery games, will introduce its SCiQ retail ecosystem at various retailers in South Carolina, enhancing the retail experience for players of Scratch-Off games.
The deployment of SCiQ technology signifies the Lottery’s dedication to streamlining game purchases and management at retail outlets. This move follows the successful implementation of SCiQ in multiple U.S. markets and its recent launch in Europe, demonstrating the technology’s global appeal and effectiveness.
Dolly Garfield, the Chief Executive Officer of South Carolina Education Lottery, expressed enthusiasm for the partnership with Scientific Games, emphasizing the importance of adapting to the evolving retail landscape. The introduction of SCiQ aims to make Scratch-Off games more accessible to players while offering operational efficiencies to retailers, thereby enhancing the overall retail experience.
Scientific Games has a long-standing collaboration with South Carolina Education Lottery, having pioneered various initiatives such as the first Scratch-Off game, second-chance promotion, player loyalty program, and now the retail modernization initiative. This partnership has been instrumental in driving the success of SCEL’s instant game lottery, ranking as the world’s third-best performing instant game lottery according to La Fleur’s 2024 World Almanac.
In the fiscal year 2024, SCEL Scratch-Off games contributed significantly to retail sales, surpassing $1.6 billion. SCiQ’s real-time inventory management capabilities and supply chain efficiencies are poised to further boost scratch game sales, offering enhanced operational and reporting capabilities for retailers and SCEL.
Michael Martin, VP Retail Solutions at Scientific Games, commended SCEL’s forward-thinking approach in leveraging technology to drive performance and profitability. SCiQ technology represents a strategic advancement in ensuring sustained success for SCEL’s Scratch-Off games.
Players in South Carolina can look forward to a host of benefits from SCiQ, including digital displays for game information, modern product displays through digital menu boards, automated inventory management to minimize stock-outs, and real-time sales and performance reports tailored to individual stores. The system also incorporates security features like locked bins to prevent product theft.
The adoption of SCiQ by South Carolina Education Lottery underscores the industry’s continuous evolution towards enhancing player experiences, improving retailer operations, and driving overall efficiency in lottery retail environments. As technology continues to reshape the gaming landscape, partnerships like this pave the way for a more seamless and engaging lottery experience for players and retailers alike.