Bragg Gaming has expanded its presence in the United States by launching its games and remote gaming server technology with Fanatics Casino. This move allows Fanatics players in New Jersey, Michigan, and Pennsylvania to access Bragg’s online casino content, which includes exclusive titles from various studios such as Atomic Slot Lab, Wild Streak Gaming, and Indigo Magic, all delivered through the Bragg HUB platform.
Moreover, players will also have access to games from Bragg’s studio partners, like Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation. Additional titles from partners like Boomerang Studios, Four Leaf Gaming, and Reflex Gaming are set to debut on the Bragg RGS later this year, expanding the gaming options available to players.
Bragg CEO Matevz Mazij expressed enthusiasm about the partnership, highlighting the strategic significance of connecting sports fans with sports betting and iGaming. He sees this collaboration with Fanatics as a prime opportunity to showcase Bragg’s diverse game offerings in the top iGaming markets in the US.
Kieron Shaw, manager of Fanatics Casino games content, echoed the excitement, emphasizing the importance of the collaboration with Bragg Gaming Group in enhancing the iGaming experience for players in key markets such as New Jersey, Michigan, and Pennsylvania. Shaw sees Bragg’s game portfolio and promotional tools as essential in elevating the gaming experience for users and expanding their presence in these crucial states.
Shares in Bragg Gaming Group Inc were observed trading unchanged earlier in Toronto, indicating stability in the market following the announcement of the partnership with Fanatics Casino. The partnership signifies a strategic move for both companies to tap into the growing iGaming market in the US.
Expanding into new territories is a common strategy for gaming companies looking to broaden their reach and capitalize on emerging markets. The US, with its evolving regulatory landscape and increasing acceptance of online gaming, presents a lucrative opportunity for companies like Bragg Gaming to establish a strong foothold.
The partnership between Bragg Gaming and Fanatics Casino reflects the ongoing trend of collaborations between gaming operators and sports-related brands. This convergence of sports betting, merchandise, and iGaming not only enhances the entertainment value for players but also creates synergies that drive growth for both industries.
As the gaming industry continues to evolve, partnerships like the one between Bragg Gaming and Fanatics Casino exemplify the importance of innovation and strategic alliances in staying competitive and meeting the evolving demands of players. By leveraging each other’s strengths and resources, companies can create unique and engaging experiences for players while expanding their market presence.
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