BETER, a prominent provider of fast betting content, has recently inked a significant content distribution deal with Turbo Stars, an iGaming platform. This collaboration marks a strategic move for BETER to integrate its extensive range of esports and sports betting content into Turbo Stars’ platform, expanding the reach of its offerings.
One of the key highlights of this agreement is the inclusion of BETER’s ESportsBattle tournaments, which offer a diverse selection of continuous betting markets on various esports disciplines such as eFootball, eBasketball, and eHockey. Additionally, operators on the Turbo Stars platform will now have access to BETER’s Setka Cup table tennis competition and the in-house BSKT Cup basketball league. With over 46,000 fast-betting events per month across esports and sports, BETER aims to enhance the betting experience for users.
Moreover, these events come equipped with a range of supplementary features, including live streaming, in-play odds, and real-time statistics, enriching the overall engagement for users. Chuck Robinson, the Chief Revenue Officer at BETER, expressed enthusiasm about the partnership with Turbo Stars, emphasizing the platform’s capabilities and seamless content delivery approach. Robinson highlighted the increasing demand for fast betting content and the opportunity to cater to a broader audience through this collaboration.
Notably, this deal follows BETER’s previous distribution agreement with B2B sports data provider FeedConstruct, reinforcing its position in the market. The company’s industry recognition was evident as it clinched the eSports Innovator of the Year award at the International Gaming Awards and the Safer Gambling award at the European iGaming Awards earlier in the year. This partnership with Turbo Stars signifies a strategic progression for BETER, enabling it to expand its operator network and offer high-quality content to a more extensive player base than ever before.
In a landscape where the esports and sports betting sectors are rapidly evolving, alliances like the one between BETER and Turbo Stars exemplify the synergies driving innovation and growth in the industry. As the demand for diverse and engaging betting experiences continues to rise globally, partnerships that bring together expertise and cutting-edge content delivery mechanisms are pivotal in shaping the future of sports betting. The collaboration between BETER and Turbo Stars stands as a testament to the evolving dynamics of the esports and sports betting ecosystem, setting the stage for enhanced user experiences and expanded market reach.