BETBY, a prominent provider of sports and esports betting content, has recently forged a strategic alliance with Calimaco, marking a significant expansion of its presence in the Latin American market. This partnership entails the integration of BETBY’s cutting-edge sports betting software into Calimaco’s operations, amplifying the scope and quality of their offerings in the region.
In addition to traditional sports betting content, BETBY will supply its innovative Betby.Games esports betting software and a suite of comprehensive trading and risk management services to Calimaco. Leveraging advanced AI technology, this collaboration will empower Calimaco’s partners with access to a diverse array of markets, spanning over 300,000 events across more than 125 sports and 35 esports disciplines.
Stefan Karakidis, the Head of Business and Development at BETBY, expressed enthusiasm about the partnership, emphasizing Calimaco’s alignment with their commitment to technological excellence. He highlighted the potential for brands throughout Latin America to enhance their sports betting offerings and deliver exceptional user experiences by incorporating BETBY’s comprehensive sportsbook solution.
BETBY’s strategic move to bolster its esports portfolio with the introduction of Betby.Games underscores its proactive approach to catering to the evolving demands of the betting industry. Designed to provide bookmakers with engaging esports content, Betby.Games features AI-driven simulations in popular sports like football, basketball, and tennis, offering a dynamic and immersive betting experience for customers.
This collaboration with Calimaco follows BETBY’s recent foray into the Asian market through a partnership with SABA Sports, demonstrating the company’s concerted efforts to expand its global footprint and diversify its range of offerings. Notably, BETBY’s expansion in December 2024 saw the introduction of new markets and betting options, including an array of wagering opportunities on popular games such as Dota 2 and Counter-Strike 2.
The partnership between BETBY and Calimaco heralds a new chapter in the realm of esports betting in Latin America, paving the way for enhanced engagement and innovation within the region’s rapidly growing betting landscape. By combining technological expertise and market insights, both entities are poised to deliver unparalleled value to users and drive the evolution of sports and esports betting experiences across Latin America and beyond.