Excitement is building in the world of sports betting as iGaming technology provider SOFTSWISS gears up to host a special sports betting strategy track at the BiS SiGMA South America Summit in São Paulo. With Brazil's newly regulated betting market gaining momentum and the upcoming FIFA World Cup 2026 on the horizon, industry experts are set to come together for a day of insightful discussions and valuable insights.
The dedicated track, titled "SOFTSWISS Track: Sports Betting Strategy, Integrity & Speed," will take place on April 7 at the ITAIM Stage from 14:15 to 16:55. Regulators, legal experts, and industry executives will gather to delve into crucial topics such as regulatory frameworks, market growth, and operational integrity within Brazil's burgeoning betting sector.
Kicking off the event will be a fireside chat featuring Plínio Lemos Jorge, president of the National Association of Games and Lotteries (ANJL), and Carla Dualib, SOFTSWISS Regional Business Development Manager for Latin America. Together, they will address the rapid expansion of Brazil's betting market and the responsibilities that come with its increasing scale.
Throughout the day, panel discussions will explore key themes including fan engagement, market integrity, and technological innovation. Sessions such as "The Fan Economy" will highlight how sports clubs and operators can leverage fan engagement for strategic advantage, while "Integrity on the Field" will focus on upholding the integrity of football amidst rising wagering volumes.
The final session, "Beyond the Screen," will feature Dario Leiman, Head of Business Development for Latin America at SOFTSWISS, and Natalia Nogues, CEO of ControlF5. They will delve into how technology and multi-platform experiences are shaping player engagement and responsible gaming practices, particularly during major events like the FIFA World Cup.
Carla Dualib expressed her enthusiasm for the upcoming track, emphasizing the importance of collaboration between technology, regulation, and sport to establish a gold standard for Brazil's betting industry. "We aren't just hosting a session; we are consolidating the brightest minds in the industry to set the gold standard for Brazil," she said.
As the sports betting landscape continues to evolve, events like the SOFTSWISS track at the BiS SiGMA South America Summit play a crucial role in fostering knowledge sharing, best practices, and industry advancements. Stay tuned for more updates and insights from this exciting event!