Shane Liyanage, the founder of Data Driven Sports Analytics (DDSA), has been a key player in the success of tennis star Aryna Sabalenka. Recently, DDSA made headlines with its acquisition by Orreco, a global sports-science powerhouse. This move signals a new chapter for DDSA, which has quietly been behind some of the biggest success stories in tennis over the past five years.
Based in Melbourne, DDSA started as a one-person startup and has grown into one of the most influential analytics teams in the world of tennis. Their expertise in AI, computer vision, match analytics, and performance-support platforms has earned them the trust of Grand Slam champions, world No.1s, Olympic teams, and respected coaches across the globe.
Orreco's acquisition of DDSA is set to take the company to new heights by combining cutting-edge sports science, biomarkers, recovery intelligence, and AI technology to optimize athlete readiness. This strategic move brings DDSA's industry-leading tennis analytics into Orreco's global scientific ecosystem, which is already renowned for its work in elite sports leagues like the NBA, NFL, and Premier League.
Orreco CEO Brian Moore expressed his excitement about the partnership, highlighting DDSA's innovative computer vision and AI technology that provides game-changing insights for players, coaches, and federations. The collaboration between DDSA and Orreco aims to revolutionize athlete preparation across various sports, including football, basketball, and Olympic events.
For the Australian sports industry, DDSA's success story is a testament to the country's high-performance sport and innovation capabilities. Through their advanced analytics services, DDSA has provided tactical patterning, opponent analysis, movement tracking, serve/return models, development insights, and season-long planning tools to top athletes and coaches.
One of DDSA's most notable clients, Aryna Sabalenka, credits the company for her success on the tennis court. The world No.1 and four-time Grand Slam champion has relied on DDSA's analytics to analyze opponents, improve her game, and make strategic decisions during matches. Sabalenka's coach, Anton Dubrov, a nominee for WTA Coach of the Year, also praises DDSA for enhancing their training methods and overall performance.
With the merger of DDSA and Orreco, the future looks bright for high-performance tennis and other elite sports. By combining their expertise in sports science, analytics, and athlete readiness, the two companies are poised to lead the way in optimizing performance and achieving success at the highest levels of competition.