Associated Luxury Hotels International (ALHI) is leading the luxury hospitality industry into the esports era with a series of new gaming partnerships. ALHI, representing over 250 luxury hotels worldwide, has teamed up with Cyberlabs, UNEVN, PLAYHRDR Advisors, The Esports Radar, and the Esports Integrity Commission (ESIC) to introduce cutting-edge gaming, education, and entertainment solutions to luxury hotels and destinations.
The announcement was made during the Global Esports Industry Week (GEIW) in Austin, Texas, where ALHI revealed its collaborations with ESIC and The Esports Radar to support international esports events by securing luxury accommodations from its global portfolio. This move signifies a significant stride in ALHI’s dedication to innovation and experiential travel, aiming to cater to the expanding global gaming community.
UNEVN, a company based in Espoo, Finland, is transforming hospitality spaces into plug-and-play esports zones with its innovative BASE desk. This portable gaming station designed for hotels offers guests a premium gaming experience without the need for permanent installations. UNEVN’s solution appeals to both casual gamers and esports enthusiasts, enhancing the overall guest experience.
Cyberlabs, a London-based digital entertainment consultancy, is working with ALHI to design the future of gaming hospitality. Through their partnership, Cyberlabs will help member hotels reimagine public spaces and guest rooms to incorporate gaming and creator studio concepts, enhancing guest engagement and creating new revenue streams.
PLAYHRDR Advisors, specializing in esports destination development, is collaborating with ALHI to introduce esports readiness programs and educational initiatives to member properties and global destination marketing organizations. This partnership aims to equip ALHI’s portfolio with the knowledge and tools to embrace esports, attracting a dynamic audience and creating new revenue opportunities.
ESIC and The Esports Radar are powering the Global Esports Industry Week, a major business event in Austin, Texas, alongside ALHI properties. This collaboration highlights ALHI’s role as a key player in hosting global esports events and creating world-class experiences for the gaming industry.
These partnerships represent a unified vision for the hospitality industry’s next chapter, focusing on immersive experiences, creator culture, and future-ready amenities. By embracing gaming and esports, ALHI aims to differentiate its members through innovative offerings that cater to today’s connected travelers.
With a commitment to advancing digital entertainment, UNEVN, Cyberlabs, and PLAYHRDR Advisors are revolutionizing the luxury hospitality sector by integrating gaming solutions that appeal to a wide range of guests. Through these strategic partnerships, ALHI is at the forefront of shaping the future of luxury hospitality in the esports era.
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