Abios has recently secured a significant, multi-year deal with Kindred Group, a prominent online betting operator. This partnership will see Abios providing its comprehensive esports betting product, encompassing odds, data, widgets, and continuous content, to Kindred Group’s Unibet and 32Red brands.
Under this agreement, Abios, which is a subsidiary of the sports betting company Kambi, will utilize Kambi’s Odds Feed+ API to deliver a reliable odds feed for various esports titles like Counter-Strike 2, League of Legends, Dota 2, and VALORANT. Additionally, the collaboration will extend to include odds for eSoccer and eBasketball events.
One notable aspect is that this is not the first collaboration between Abios and Kindred. They already have an existing arrangement where Abios supplies its esports odds service to Kindred as part of Kambi’s Turnkey Sportsbook product.
Anton Janér, the Managing Director and Co-founder of Abios, expressed enthusiasm about strengthening their partnership with Unibet and the broader Kindred Group, recognizing Kindred as a key player in the global sports betting and gaming industry. He emphasized the value of Abios’ full esports odds packages in catering to operators’ evolving needs and expanding their reach to new audiences through the growth of esports.
Since being acquired by Kambi Group in 2021, Abios has been actively securing partnerships with various sportsbook and esports entities, including Team Vitality, GRID, and Svenska Spel. Earlier this year, Abios and gambling newsletter Sharpr highlighted the significance of Counter-Strike 2 in the betting community through their Global Esports Betting Monitor quarterly report.
Ben Colley, the Sportsbook Director of Kindred Group, emphasized the increasing popularity of esports and the importance of providing customers with a top-tier experience in this dynamic category.
This collaboration between Abios and Kindred Group underscores the escalating convergence of esports and the betting industry, reflecting the growing interest and engagement in esports betting among audiences worldwide. The partnership not only signifies a strategic move to enhance the esports betting experience but also demonstrates the continual evolution and innovation within the esports ecosystem, paving the way for further developments in this vibrant sector.