Checkd Development Unveils Automated Betting System in Partnership with William Hill

Checkd Development, a leading iGaming technology provider, recently unveiled its Automated Betting System (ABS) in collaboration with William Hill, a prominent name in the European gaming industry. This innovative system is designed to streamline and enhance the pre-match betting experience for football and horse racing enthusiasts.

The ABS, powered by Checkd Dev’s proprietary ‘BRUNO’ platform, offers users automated accumulator bets with just one click. By leveraging data analytics, pricing information, and user behavior insights, the system aims to drive engagement and conversion rates. Initially launched in 2024 with Sky Bet, the ABS has since evolved to optimize accumulator bet presentation and simplify the betting process.

With a focus on football betting, the ABS categorizes bets based on historical form, providing bettors with valuable insights to make informed decisions. The user interface has undergone refinements over the years through collaborations with Tier 1 operators and media partners, ensuring a seamless and engaging user experience.

Sandro Di Michele, Director of Horse Racing at William Hill, expressed enthusiasm about the partnership, highlighting the commitment to delivering innovative products to customers. The speed and efficiency of the collaboration allowed for the seamless launch of pre-match football and horse racing products ahead of the prestigious Cheltenham Festival.

Andrew Grimshaw, Commercial Director at Checkd Development, emphasized the company’s dedication to supporting Tier 1 bookmakers in competitive markets. The ongoing evolution of Checkd Dev’s technology aims to simplify operations for operators and media owners, staying ahead with solutions that enhance user experiences.

The ABS marks a significant step in the evolution of betting systems, offering smarter, faster, and more engaging experiences for users. The collaboration between Checkd Dev and William Hill underscores the importance of innovation and partnership in driving the growth and success of the iGaming industry.

As the landscape of sports betting continues to evolve, automated systems like the ABS represent a key trend in enhancing user engagement and driving efficiencies for operators. By leveraging data-driven insights and advanced technology, such systems are poised to transform the betting experience, setting new standards for the industry.

The partnership between Checkd Dev and William Hill exemplifies a strategic approach to meeting the evolving needs of the iGaming market. As technology continues to play a pivotal role in shaping the industry, collaborations that prioritize innovation and user experience are essential for staying competitive and meeting the demands of modern bettors.

In conclusion, the launch of the Automated Betting System by Checkd Development in partnership with William Hill signifies a significant milestone in the realm of sports betting technology. With a focus on automation, data analytics, and user experience, this collaboration highlights the industry’s commitment to innovation and efficiency in meeting the needs of today’s discerning bettors.