The Hong Kong Jockey Club, in collaboration with XIX Entertainment, introduced Ariel Tsang as the first member from Hong Kong, China to join the global pop group Now United. The unveiling took place at Tai Kwun, where Tsang showcased her talents in singing, rapping, and dancing. This milestone follows an extensive search process that included auditions and rigorous training sessions.
Earlier this year, the Jockey Club established a strategic partnership with XIX Entertainment, aiming to provide young local talents with a platform to shine on an international level. Tsang’s multilingual abilities in Cantonese, English, and Putonghua position her as a versatile performer who can effectively engage with audiences worldwide.
Dennis Hau, Executive Director at The Hong Kong Jockey Club, emphasized the organization’s ambition to elevate itself as a global sports entertainment brand through collaborations like the one with XIX Entertainment. He expressed excitement about offering top-tier entertainment experiences that combine horse racing and live performances to attract both residents and tourists.
Renowned Asian artist Aaron Kwok, serving as the “HKJC’s Rising Stars Ambassador,” commended the Jockey Club’s efforts in nurturing local talent and supporting various charitable initiatives. Kwok’s presence at the event underscored the Club’s dedication to fostering young performers and encouraging them to pursue their dreams on a global stage.
Simon Fuller, the visionary behind XIX Entertainment, lauded the Club’s innovative approach in merging sports and entertainment, noting that Now United’s vibrant energy aligns seamlessly with Hong Kong’s dynamic spirit. Fuller expressed optimism that the group’s new Hong Kong member would embody resilience and inspire audiences worldwide.
As part of the collaboration, Now United members will participate in Masterclass workshops conducted by industry experts at XIX Entertainment’s Academy of Pop. Alongside these workshops, the group will film a reality series and music videos in Hong Kong, sharing positive narratives about the city and its vibrant racing scene with millions of fans globally.
Now United is set to embark on a world tour, including performances in Portugal and Brazil, before returning to Hong Kong for live shows at the Club’s racecourses, such as the prestigious LONGINES Hong Kong International Races. Fans can follow @hkjcentertainment on Instagram for updates on Now United’s activities in Hong Kong and the Club’s entertainment endeavors.
The collaboration between the Jockey Club and XIX Entertainment epitomizes a blend of sports and entertainment that aims to captivate audiences worldwide. Through initiatives like the introduction of Ariel Tsang to Now United, the partnership seeks to elevate Hong Kong’s cultural presence on the global stage.
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