World Wrestling Entertainment (WWE) has ventured into the online gambling market in the United States through an exclusive licensing agreement with Fanatics Betting and Gaming. This multi-year deal allows Fanatics to develop and distribute WWE-branded online casino games on its Fanatics Casino platform. The games will be introduced in Michigan, New Jersey, Pennsylvania, and West Virginia, accessible on iOS, Android, and web platforms.
The launch of the WWE-themed casino games is set to coincide with the lead-up to WWE’s annual SummerSlam event at MetLife Stadium in New Jersey. Five initial games, such as WWE Blackjack and Raw Multiplier Melee, will be part of the portfolio developed by Fanatics Game Studios in collaboration with online gaming developers Boom Entertainment and Games Global.
Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, expressed excitement about expanding the WWE-Fanatics partnership to include an exclusive range of WWE-themed online casino games. This collaboration aligns with WWE’s previous gaming ventures, which include branded slot machines, fantasy prediction games, and partnerships for free-to-play contests.
WWE’s entry into the regulated online gambling sector emphasizes engaging fans through themed gaming experiences within existing regulations. The company aims to leverage its brand without involving real-money betting on scripted match outcomes, which is prohibited. Fanatics Casino offers various gaming content, including slots, blackjack, roulette, and video poker, from renowned developers such as Light & Wonder, IGT PlayDigital, and Evolution.
In addition to game offerings, Fanatics Casino features a rewards system where players earn FanCash convertible into casino credit or merchandise. The platform promotes responsible gaming with tools for setting limits on time, deposits, and wagers, along with support services provided in partnership with Birches Health for players managing gambling behaviors.
The exclusive deal between WWE and Fanatics marks a strategic move into the online gambling space, expanding the range of WWE-branded experiences available to fans. By venturing into online casino games, WWE continues to diversify its presence in the gaming industry and strengthen its engagement with audiences beyond traditional entertainment formats.
This partnership exemplifies the evolving landscape of entertainment and sports industries, where digital platforms offer new avenues for fan interaction and revenue generation. As WWE embraces online gaming, it sets a precedent for other entertainment entities to explore similar collaborations with gaming operators to enhance fan experiences and drive brand loyalty in an increasingly digital world.
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